Disruptive
Patrick Rhone via Minimal Mac
Just like the iPad created a whole option, and thus, new market (the one you keep calling the “tablet market”), the only way to compete is not to get into that market but to create a whole new one. One that will suck the life out of the iPad market. Something so disruptive, so mind blowing, so magical that, like the iPad, people will form lines around the block for months to get it.
Looking at what Apple did to its own iPod line is a great example of this. They essentially stopped trying to really innovate the iPod line and made it irrelevant with the release of the iPhone.
